May, 2020

Don Melchor holds exclusive tastings for connoisseurs

The winemaker Enrique Tirado is conducting numerous private tastings in the most important markets in the world.

This past May 20th, winemaker Enrique Tirado led an exclusive conversation with wine lovers through a private online tasting that brought together great collectors of the brand in Chile.

At this time, Enrique Tirado shared the main features that have made Don Melchor one of the most important Cabernet Sauvignons in the world. Enrique also had the chance to speak with participants about the different characteristics of each of the vintages in their possession.
This type of activity has been repeated with great success in the brand´s important markets, including Puerto Rico, Brazil, Colombia, Peru, and Uruguay, with over 15 private tastings scheduled to date.

This initiative is framed within a solid and robust digital activities calendar that leverages the digital channels currently available in order to hold salesforce training and wine tastings with clients and, in this way, continue positioning Don Melchor as the best Cabernet Sauvignon of the New World.