Don Melchor in United Arab Emirates
The winemaker traveled to the cities of Dubai and Abu Dhabi to lead tastings with different vintages of the iconic Cabernet Sauvignon from Chile.
November 7–10. Enrique Tirado visited two key cities in the United Arab Emirates to lead tastings with customers and consumers. In Dubai, he met with the team from Emirates Airlines to taste the 2012 vintage, which was recently listed in its portfolio. He also presented the 2001, 2004, 2007, and 2012 vintages to the sommeliers and sales team of Le Clos, and then hosted a dinner with VIP customers and Key Accounts, during which they tasted Don Melchor 1998, 2008, 2010, and 2012.
The next day Enrique headed to Burj Al Arab, one of Dubai’s most luxurious hotels, where he led a master class and presented the 2001, 2004, 2009, and 2013 vintages with sommeliers from the city’s finest restaurants. That evening he hosted another pairing dinner, this time with the market’s most prestigious Don Melchor customers, as well as a select group of diplomats, who were able to learn more about the brand and its different vintages.
In Abu Dhabi the winemaker led training sessions for the sales teams of some of the city’s most important wine shops and led a master class with the 2004, 2009, and 2012 vintages, followed by a pairing dinner with the 1998, 2002, 2009, and 2012 vintages for the most important buyers.