August, 2018

Successful presentation of Don Melchor 2015

Winemaker Isabel Mitarakis led a number of activities in Singapore, Indonesia, and the Philippines to promote the 29th vintage of the icon Cabernet Sauvignon from the Alto Maipo.

Winemaker Isabel Mitarakis was in Asia June 19–26 to present the 2015 vintage of Don Melchor.

In Singapore she held training sessions for the sales team and led a dinner for VIP customers that included tastings of the seven vineyard parcels that go into Don Melchor along with the 2015 vintage in a successful event held at The Spot Restaurant in the city center. She also offered interviews with local media such as Spirited Singapore and Icon Magazine, during which she explained the factors that make Don Melchor a world-class Cabernet Sauvignon.

She then traveled to Bali, Indonesia, where she visited important customers and led a master class with the 1987, 1990, 2014, and 2015 vintages for on-trade customers, emphasizing Don Melchor’s aging potential. She also participated in activities with the press and consumers.

Upon arriving in Manila, Philippines, she presented three vintages of Don Melchor (1988, 2008, and 2015) as part of a seminar to show the three decades of Don Melchor, concluding her successful tour of one of the brand’s most important markets.